Why Good Ideas Fall Apart When They Grow

Dato

onsdag 21. oktober 2026

Tid

18:30

Varighet

45 min

Scene

KÅKÅ · Gaffel & Karaffel Stavanger

Om arrangementet

English description Why does a new idea work so well on paper or in a pilot project, only to fall apart when it is rolled out across the entire organisation? That is the question one of the world’s leading economists, John A. List, has made his speciality. In his bestselling book The Voltage Effect, he shows why some ideas gain momentum when they are scaled up, while others lose their impact along the way. An idea that works for ten people will not necessarily work for ten thousand. What looks like a success on a small scale can turn into a “voltage drop” when reality, costs, people and the organisation all become larger. For anyone who leads, builds or tries to change an organisation: How do you make sure a good idea doesn’t lose its power on the journey to become reality? At KÅKÅnomics, List talks about the art – and science – of making good ideas work at scale. John A. List is Professor of Economics at the University of Chicago and has helped revolutionise the field of economics through his work with economic experiments. He has served as chief economist at several companies, including Walmart and Uber. Mari Rege is Professor of Economics at the University of Stavanger. Anita Krohn is the CEO of DSD, an entrepreneur, and has extensive leadership experience. She is also the author of the book Good Enough for the ‘Bastards’: Courage - Vulnerability - Credibility. Confessions of a Female Leader (2014). More participants TBA. Hvorfor har det seg sånn at en ny tilsynelatende gl